![]() When you identify market gaps, like in the previous example, you can fill them by developing your product or service accordingly. But these iterations must be backed up with evidence and research. Developing Products or ServicesĪs UXers, we iterate products and services countless times. By understanding the gap (that is, students’ likes and dislikes, interests, values, budget etc.) you will be able to plan for this feature better and make sure of its popularity among target users. Imagine you identify a feature that would help an underserved market, let us say students in this case. For example, through your research, you may discover a feature that your competitors’ products do not have. Market GapsĪ competitor analysis allows UX designers to find out if there are any gaps in the market. But how? Through researching the competition, you can glean insights from the data you collect and make informed UX design decisions. The Benefits of Carrying out a UX Competitor AnalysisĬarrying out a UX competitor analysis will empower your business choices. To focus your efforts in a target market.To have reliable evidence when making product changes.To know the strengths and weaknesses of your competition.To understand where your product or service stands in the market. ![]()
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